If you sell online, you probably want to make more money without working more hours. One of the simplest ways to do that is to increase your average order value. That means getting each customer to spend a little more when they buy from you.
In my six years of helping entrepreneurs and small business owners, I have seen how small changes to a checkout page can add up to big results. One of my favorite strategies is the order bump.
An order bump is a small extra offer that shows up on your payment page. The customer can add it with just a click. They do not have to enter their credit card again or fill out any forms. It is quick, easy, and very effective.
In this guide, I will show you exactly how to add an order bump in Systeme.io. I will also share what works, what does not, and how to make sure your bumps actually sell.
What Is an Order Bump and Why Should You Use One?
Think of an order bump like the candy bars and magazines near the checkout counter at a grocery store. You are already buying your main items. Then you see something small and tempting right when you are about to pay. It is an easy yes.
In the online world, an order bump works the same way. It appears on your checkout page right before the customer confirms their purchase. It is usually a low-priced item that goes well with the main product.
For example, if you sell a course on how to start a blog, your order bump could be a pack of blog post templates. If you sell a fitness program, your bump could be a meal plan guide.
The best part is that you do not need any coding skills to set this up in Systeme.io. The platform makes it very simple.
Order Bump Versus Upsell
It helps to know the difference between an order bump and an upsell because people sometimes mix them up.
An order bump appears on the checkout page. The customer can add it before they finish buying the main product. It is almost always a low-cost add-on that requires almost no thinking.
An upsell appears after the customer has already bought the main product. It shows up on a new page, and it is usually a higher-value offer. For example, after someone buys a basic course, you might offer them a premium coaching package as an upsell.
Both strategies can increase your revenue. But for this guide, we are focusing on order bumps because they are the easiest to set up and they work really well for most online businesses.
What You Need Before You Start
Before you add an order bump in Systeme.io, make sure you have these things ready:
- An active Systeme.io account. You can use the free plan to get started.
- A sales funnel that already has a payment page. If you have not built a funnel yet, Systeme.io has templates that make it fast and easy.
- The main product that you are selling. This could be a digital product like a course or an ebook, or a physical product.
- The extra product or resource you want to offer as your order bump. This could be a mini course, a template pack, a set of checklists, or anything else that complements your main offer.
Once you have all of these ready, the setup only takes a few minutes.
Step-by-Step: How to Add an Order Bump in Systeme.io
Let me walk you through the process. I have done this many times for my own funnels and for client projects. The steps are the same whether you sell digital products or physical items.
Step 1: Go to Your Payment Page
Log into your Systeme.io account. From the main dashboard, go to Websites and then Sales Funnels. Find the funnel that contains the payment page where you want to add your order bump. Click on that funnel to open it.
Inside the funnel, locate your payment page and click to edit its settings.
Step 2: Click Add Order Bump
Scroll down to the bottom of the settings section on your payment page. You will see a button that says Add order bump. Click on it.
New fields will appear where you can configure your bump.
Step 3: Choose Your Offer Type
The first thing you need to decide is whether you are offering a digital product or a physical product as your order bump. Select the correct option.
Most online businesses use digital products for order bumps because they are easy to deliver instantly. But you can also use physical products if that makes sense for your business.
Step 4: Select the Resource
After you choose the offer type, you need to link the actual product or resource that the customer will get.
If you selected Digital product, you have several options:
- Course – The customer gets access to a specific course after they pay.
- Course bundle – The customer gets access to a bundle of courses.
- Tag – A specific tag is added to the customer’s profile. This is useful if you want to trigger automations or give access to something later.
- Community – The customer can join a private community.
- Calendar events – You can offer paid calendar events like coaching sessions or webinars.
If you selected Physical product, you simply choose the product from your list of physical items. Keep in mind that Systeme.io does not handle shipping or logistics for physical products. You will need to manage delivery yourself.
Step 5: Set the Price
Every order bump needs its own price. You can create a new price plan directly in this step or select an existing one.
Keep the price low. A good order bump should feel like a no-brainer. Under $50 is usually a safe range. Even better if you can offer it for under $20. The goal is to make it so cheap that the customer adds it without even thinking twice.
Step 6: Drag and Drop the Order Bump Element
Now you have configured your order bump in the settings. But it will not show up on your page until you add the visual element.
Go to the page editor for your payment page. Look for the Order bump element in the list of available elements. Drag it and drop it onto your page where you want it to appear.
You can position it anywhere on the page. Most people put it right above or below the main order button. You can also customize the text and colors to match your brand.
Step 7: Test Your Order Bump
Before you send traffic to your page, test everything. Go through the checkout process yourself as if you were a customer. Make sure the order bump shows up correctly. Try adding it and see if the total price updates. Complete a test purchase to confirm that the customer gets access to the bump product right away.
Systeme.io has made the “Add order bump” button always visible now, so you should not have any trouble finding it even if you are on a lower-tier plan.
How to Set Up Automations for Your Order Bump
One thing I learned from working with dozens of clients is that automations make order bumps even more powerful. You can set up rules that trigger specific actions when someone buys your bump.
For example, you might want to send a welcome email or add the customer to a special email campaign after they purchase the bump.
Here is how to set that up:
First, create a tag that will be assigned to customers who buy your order bump. Call it something like “Bump Purchased” or the name of your bump product.
Second, go back to your payment page settings. When you configure your order bump, select Tag as the resource and choose the tag you just created. This way, anyone who buys the bump gets that tag automatically.
Third, go to Menu then Automations then Rules. Create a new rule. Set the trigger to “Tag assigned” and choose your bump tag. Then choose an action, such as sending an email or starting a campaign.
This setup takes less than five minutes and makes your bump feel much more professional.
What Makes a Good Order Bump
Not every offer works well as an order bump. Over the years, I have tested many different types of bumps, and I have seen what works and what flops. Here are the three key ingredients for a bump that actually sells.
Low Price
Your order bump should be cheap. Remember, the customer is already spending money on your main product. Asking for another big chunk of money feels like a hassle. But asking for a small amount feels like nothing.
If your main product is $97, a $9 bump is an easy yes. A $29 bump might still work. A $49 bump will probably get skipped.
Highly Relevant
The bump must connect directly to the main product. Do not offer something random. If someone is buying a course on how to start a podcast, do not offer them a cookbook. Offer them podcast interview scripts or a list of booking platforms.
Relevance builds trust. When the bump makes sense, the customer sees it as helpful rather than pushy.
Instant Delivery
Give the bump right away. No waiting. No extra steps. The customer pays, and they get the product immediately. For digital products like templates, checklists, or mini courses, this is easy to do. For physical products, it is harder, so digital bumps usually work better.
Ideas for Order Bumps That Convert
Here are some bump ideas I have used successfully with clients across different niches.
For a course seller: Offer a companion workbook, a set of templates, a checklist, or a private community access pass.
For a coach or consultant: Offer a worksheet, a self-assessment tool, a mini video training, or a template for planning sessions.
For an ecommerce store: Offer a product care guide, a small accessory, a discount on a future purchase, or a free sample pack.
For a software or tool seller: Offer an extended trial, a premium feature unlock, a setup guide, or a video tutorial library.
For a membership site: Offer a bonus module, a downloadable resource pack, or a one-on-one strategy call.
The common thread is that each of these bumps adds real value without making the customer feel like they are being sold to.
Common Mistakes to Avoid
I have seen people make the same mistakes with order bumps over and over. Here is what to watch out for.
Making the Bump Too Expensive
If your bump costs more than about 30 percent of your main product price, it is too expensive. Keep it low. The bump should feel like a small extra, not a second purchase.
Offering Something Unrelated
Do not just throw any product into the bump slot. Make sure it makes sense with the main offer. If the customer has to think about why they would want it, they will skip it.
Hiding the Bump
Some people put their order bump in a hard-to-see spot on the page. Put it right where the customer will notice it. Above or below the checkout button is usually the best spot.
Not Testing
You should test different bumps, different prices, and different positions on the page. What works for one audience might not work for another. Run small tests and see what gets the most adds.
Forgetting to Deliver
If someone buys your bump, give it to them immediately. Do not make them wait for an email or go through extra steps. Instant delivery builds trust and makes the customer happy.
My Experience With Order Bumps
I remember working with a client who sold an online course for $197. Her average order value was exactly that. She was not making any upsells or bumps.
I helped her add a $19 order bump that was a set of done-for-you templates related to her course. Within the first month, about 30 percent of buyers added the bump.
That meant an extra $5.70 per customer on average. With 100 sales, that was an extra $570 in pure profit. She did not create any new content or run any new ads. She just added one small box to her checkout page.
Another client sold physical products like journals and planners. She added a $9 digital guide as an order bump. The guide cost her nothing to produce after the initial creation. Over six months, that bump added over $3,000 to her bottom line.
These results are not unusual. Order bumps work because they capture customers when they are already in a buying mood. They have their credit card out. They trust you. A small extra offer at that exact moment is very likely to be accepted.
Setting Realistic Expectations
I want to be honest with you. Not every customer will buy your order bump. A 10 to 30 percent take rate is typical. Do not expect 50 or 60 percent unless your bump is truly amazing and very cheap.
Also, order bumps are not a magic solution. They work best when you already have a solid main product that people actually want. If nobody is buying your main product, adding a bump will not fix that.
But if you have traffic and sales already, adding a well-designed order bump is one of the fastest ways to increase your revenue without increasing your workload.
Frequently Asked Questions
Can I add more than one order bump on the same payment page?
Yes, you can add multiple order bumps. But I recommend starting with one. Too many choices can overwhelm the customer and lead to fewer sales. Test one bump first, then see if adding a second one helps or hurts.
Does Systeme.io charge extra for order bumps?
No. Order bumps are included in all Systeme.io plans, including the free plan. You do not pay anything extra to use this feature.
Can I offer a discount on my order bump?
Yes. You can set any price you want for your bump. Many people offer their bump at a discounted rate compared to buying it separately. That makes the deal feel even better.
What happens if a customer buys the bump but not the main product?
Your order bump only shows up on the payment page after the customer has decided to buy the main product. They cannot buy the bump alone. They have to buy the main product first, and then they can add the bump on top.
How do I deliver digital products bought as an order bump?
Systeme.io handles delivery automatically. When you link a course or other digital resource to your bump, the customer gets access immediately after payment is confirmed. You do not need to do anything manually.
Can I track how many people buy my order bump?
Yes. Systeme.io tracks all sales in your dashboard. You can see exactly how many people bought your main product and how many added the bump. You can also use tags and automations to track performance more closely.
Wrapping It Up
Adding an order bump in Systeme.io is one of those rare marketing moves that takes very little time but can produce real results. You do not need to learn complicated software. You do not need to spend money on ads. You just need to add one small offer to your checkout page.
Start simple. Pick one complementary product. Set a low price. Put it in a visible spot on your page. Test it for a month and see what happens.
If you already have customers buying from you, you are leaving money on the table by not having an order bump. The setup takes less than ten minutes. The potential payoff can last for years.
Now I want to hear from you. Have you tried using order bumps in your business before, or is this your first time learning about them? What product or service are you thinking of offering as your first bump? Let me know in the comments below.
